As a creative advertising agency that specializes in both traditional and digital media, one of the most vital services provided to our clients is video production. The video content we produce provides many benefits and advantages for our clients. Video production allows us to paint a bigger picture for our client’s customers. It’s an important tool that helps market our clients effectively by showcasing their products and services through various platforms.
What is Video Production?
Video production is the process of creating a video using standard or high-quality recording equipment in order to create content for a client’s campaign. The type of content created through video production varies depending on what exactly the client’s goals and needs are. We shoot everything from television commercials to short clips that our clients share on Facebook and Instagram. We professionally handle each video project while also creating an all-inclusive environment that encourages creative input and engagement.
To get an idea of how we produce the best video content that caters to our clients’ needs, we first need to determine who our clients’ target demographics are and how to successfully reach them. For example, our client, The Four Columns, is a reception hall that specializes in hosting weddings and receptions. Traditionally, Spring and Fall are the two most popular seasons for weddings. So once we completed our video production campaign for them, we made sure that when their commercials aired they coincided with those two seasons. This guaranteed a more positive response than if we had aired them in the off seasons; they were more readily accessible to people who were actively seeking out potential wedding venues.
How does the Video Production Process Work?
Video Production is a very important tool for a marketing firm, such as Yee-Haw Media, to have at their fingertips, and we utilize it every chance we get. With a carefully selected and trusted video production team, we have created several unique and captivating video productions for our clients such as The Four Columns, El Paso Mexican Grill, Mudbug Plumbing, French Press Coffee House, and Nola Living Reality. We are proud of each and every one of our productions as are our clients.